CASE STUDY

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How systematic testing cut cost per lead by 58%
CREATIVE TESTING + OPTIMIZATION
CREATIVE TESTING + OPTIMIZATION

REGIONAL HOME SERVICES COMPANY

This three-location home services company was trapped in the feast-or-famine cycle of digital advertising. Some months their Facebook ads would generate 50 leads; other months, just 10 - with no understanding of why. They'd spend hours crafting what they thought were perfect ads, only to see them flop. Their marketing manager was playing an expensive guessing game, burning through $5,000+ monthly with wildly unpredictable results.

The emotional toll was real: good months led to hiring more technicians, bad months meant laying them off. They’d tried following “best practices” from marketing blogs, copying competitors’ ads, and even hiring a local agency. Nothing provided consistency. They knew their services were excellent – their customer reviews proved it – but they couldn’t crack the code on predictable lead generation. The owner was ready to give up on digital marketing entirely.

OUR SOLUTION

"We used to guess what would work.
Now we know. Our marketing is finally predictable, and I can actually plan my business growth."
John C.
Owner

We deployed our Creative Engine – an intelligent system that approaches advertising like a scientist, not an artist. Instead of guessing, it created 24 variations of their core message, systematically testing different images, headlines, emotional triggers, and calls-to-action. The system tested everything: does “emergency service” outperform “24/7 availability”? Do testimonials beat guarantees? Should we lead with price or quality?

The Engine works tirelessly, monitoring performance in real-time and making micro-adjustments every few hours. When it identifies a winning combination, it automatically shifts budget to scale it. Underperformers get cut within 48 hours – no emotional attachment, no sunk cost fallacy. Most powerfully, it discovered audience segments they’d never considered: their female customers responded 65% better to family-focused imagery, while commercial clients preferred technical specifications.

REDUCED AD MANAGEMENT TIME BY 75%
0%
DISCOVERED "Emergency Service" Emails outperformed discounts
0%
CONSISTENT 35-40 LEADS MONTHLY (was 10-50 unpredictable)
0%

Let's Talk Creativity

Your next winning campaign is hidden in data you’re not testing. Our Creative Engine finds it in 72 hours, not 6 months. Ready to stop guessing and start knowing? Let’s discuss how systematic testing can make your marketing predictable, scalable, and profitable. Mathematics beats hunches every time.

Reach out to learn more.

Springfield, MO
Serving clients globally
Phone: +1 (417) 227-8006

"Flamingos can fly 300 miles in one night. With the right systems, your marketing can cover impossible distances while you sleep..."

CONTACT US

We're looking forward to talking to you

CONTACT US

We’re looking forward to talking to you!

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